PURELY ELIZABETH

CREATIVE DESIGN MANAGER

Thank you for this opportunity to join the team. Here is a selection of work from my time at MONKII.CO that you may find interesting and highlights just some of my experience.

Jared-

MONKII.CO is a health-focused personal fitness company. I was responsible for all aspects of design and creative strategy, ranging from packaging design to digital and printed marketing assets to overseeing the manufacturing of consumer products.

I launched 3 successful Kickstarter campaigns, 2 of which raised over $1M each and established a 360 brand identity that guided another 2 campaigns to raise an additional $2M+ in sales.

Packaging Design for Brand Mashup
At the time monkii bars 2 had just raised over $1M on Kickstarter and there was a lot buzz around the brand. The partnership never happened because a shelf-stable version could not be formulated.

My roles:
Art Direction, Graphic Design

Customer-facing Branded Content (printed)
This 64-page printed “guide” helped explain and reinforce the monkii brand which a customer had bought into. This was done through a series of imagery, stories, and unique hobby-specific workouts.

My roles:
Art Direction, Creative Management, Digital Layout, Pre-press, Copywriting

Companion App for Consumer Product
This app is available for download for both Android and iOS and helps the brand to build depth with the customer and keeps them engaged with fresh content and messaging.

My roles:
Art Direction, Creative Management, Graphic Design, Digital Mock-up/Wireframing

Black Friday / Cyber Monday Ad Campaign
This ad campaign ran for 96 hours and was designed to clear out a low performing SKU in the product line. The off-beat and strange nature of the imagery proved engaging with target customers and to retarget, selling out the remaining stock before the campaign was over.

My roles:
Art Direction, Photo Editing, Graphic Design, Digital Asset Management

Physical Packaging Design
As an e-business, the product packaging needed to double as a shipper.
This custom box offered an affordable option that was centered on brand ethos and standards while also offing a unique unboxing experience. Candle included.

My roles:
Art Direction, Digital Layout, Pre-press, Die Lines, Physical Mock-up Fabrication

Branded Warning Label
Originally proposed (by lawyers) as a card that ships with the product, I reimagine the warning to be softer, more playful, and reinforce the brand.

My roles:
Art Direction, Digital Layout, Pre-press, Physical Mock-up, Material Selection

Digital Fly Sheet / Overview Sell Sheet
Used as a preview of a product to quickly explain what is, what is does, and express how portable it is.

My roles:
Art Direction, Digital Layout, GIF Production, Copywriting

If you made it this far, we really should talk more.
Seriously, just call! 303-668-5165